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Particle at-a-glance

We started our firm with a focus on identity and experience design for clients with established brands and new companies starting from scratch. We've evolved to offer our partners digital products and multimedia solutions that extend the range of creative ways they tell stories. Inspired by new technologies that make story distribution easy, we added motion graphics and production services.

Particle believes the best marketing is a collaboration between small teams of passionate, committed experts and C-Suite decision-makers working together to uncover unique but simple brand solutions. Our experience as strategists, marketers, designers and multimedia production artists, informs our ability to create and distribute effective content.

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Meet the founders

Mále Ibarra-James : Founding Partner

As chief creative officer, Mále is responsible for Particle's overall creative direction and oversees design, branding and advertising efforts. She founded Particle in 2008 after serving as associate creative director at the guerilla marketing agency Renegade, where she managed campaigns for AVAYA, BearingPoint, DoubleClick, HSBC and Panasonic. Before Renegade she spent five years at Vidal Partnership, developing advertising and promotional campaigns for DIAGEO, Heineken, CitiCorp, MasterCard and McDonald’s. Male studied at Universidad Iberoamericana in Mexico City and Parsons in New York.

John James : Founding Partner

As a communications adviser John James has developed media strategies and directed marketing efforts for Viacom's MTV, Environmental Defense Fund, NYC.gov, NYU, Shakira’s Barefoot Foundation, Heineken, United Way and UFC. He also created ad campaigns for the City of New York that supported Mayor Bloomberg's landmark anti-smoking legislation and directed media relations for the late United States Ambassador Richard C. Holbrooke’s Global Business Coalition. John studied politics at Yale and the American University in Cairo, and economics at Columbia's SIPA.