Branding

Case Studies

Real-Time Redefined

A fast-growing tech company working at the pace of innovation in need of talent, AppNexus wanted to spread word about its success and capture its fast-paced, unique and down-to-earth company culture. Particle created a series of employee video vignettes that were used as a talent recruitment tool and that offered a glimpse into the passion driving the company.

Healing Hearts

Heart Care International, a global nonprofit performing life-saving pediatric heart surgery throughout Latin American, realized its brand was underperforming compared to other nonprofits in its space. Heart Care was also not taking advantage of new technologies that could kick-start the organization's development efforts. Particle was retained to rebrand the organization, launch a digital strategy, and advise on media opportunities that would tell Heart Care’s story.

Soul of the City

NYU’s Marron Institute on Cities and the Urban Environment is an exciting new interdisciplinary and global effort to advance new research and teaching on cities and the urban environment. The Institute needed a brand and a digital platform to communicate its purpose, goals, new research and talented staff. Particle designed a brand that would communicate the new entity and capture the excitement behind the initiative, including a new logo and color scheme that will be applied to the design and development of a range of promotions and marketing materials.

One Last Shot

Dibella Entertainment, a leading sports promotion agency, wanted to increase its visibility and raise the profile of its elite athletes. Particle created a new digital presence and produced a narrative short film about the agency's CEO. We also ran an issues campaign for the company's standout, middleweight champion of the world Sergio Martinez: an athlete known for his strong public stance against domestic violence. We partnered with key nonprofits, supported elected officials sponsoring the reauthorization of federal legislation criminalizing domestic violence acts against women, and moved the issue into national media.