Particle Media

12/11

Middleweight champ signs on for a different fight

New York, NY December 12, 2011 – WBC Diamond Belt and The Ring Middleweight Champion Sergio 'Maravilla' Martinez has retained MirRam Group and Particle Media to handle media outreach and philanthropy strategy ahead of his return to the ring.

Martinez's promoter, Lou DiBella, is in negotiations for Martinez's next fight, which will be held on March 17th at The Theater in Madison Square Garden St. Patrick's Day weekend.

"We are excited about this partnership," said Lou DiBella, President and CEO of DiBella Entertainment. "Luis Miranda and John James are smart, strategic guys. They have great community and media ties, and their dedication shows in everything they do. Sergio is on the brink of something big, and this team is a good fit."

Martinez is considered one of the most exciting athletes in professional sports today. His 2010 fight against Paul Williams earned 'Fight of the Year' honors and the rematch, 'Knockout of the Year'. By year's end, Martinez was honored with nearly every major boxing award, including recognition from: AOL FanHouse, the Boxing Writers Association of America, El Paso Times, ESPN, San Antonio Express-News, Sports Illustrated, The Cleveland Plain Dealer, The Ring Magazine (Fighter of the Year) and Yahoo Sports.

Martinez, riding high from an eleventh round knockout win over British Commonwealth champion, Darren Barker, is considered by boxing experts to be one of the top three pound-for-pound fighters in the sport.

"I want to fight the best possible fights in the ring, and outside of it I want the best advice to maximize every opportunity to help people," said Martinez. "This partnership will deepen my involvement with the social issues that I care most about, today and in the future."

"We know Sergio is a star in the ring," said Luis Miranda, MirRam Group founding and managing partner, "but he is just as impressive outside of it. We look forward to working with Sergio and his team to increase Sergio's profile and to create new opportunities for the issues he is passionate about."

"It is an honor to be involved with these companies," said Martinez's long-time advisor, Sampson Lewkowicz. "They appreciate how unique Sergio is, as an athlete and a concerned advocate. The nontraditional strategy that we needed for him to get to the next level is in place."

08/11

Connection Engine revs up its marketing strategy

New York, NY, June 4, 2011 – Particle, a full-service branding and creative marketing firm, has been retained by Connection Engine, a digital marketing technology company headquartered in Boulder, Colorado to provide ongoing creative marketing and digital strategy.

“We're excited to be working with Connection Engine,” said Particle partner, Leah Holzman. “Under Eric's leadership, the company has taken something that has always been difficult, time-consuming and expensive, and made it fast, easy and inexpensive. Connection Engine is building a digital marketing platform that will transform marketers ability to gain insight into their customers and prospects.”

"I wanted solid b-to-b marketing advice from a firm outside the traditional agency model," said Connection Engine CEO and Founder, Eric Kirby. "We selected Particle because their expertise and knowledge of the digital marketing industry allows them to deliver strategies that really work."

08/11

Lou DiBella gives boxing one last shot

New York, NY, August 19, 2011 – DiBella Entertainment, a leading boxing promotions company and pioneer of the Broadway Boxing series in New York, has chosen Particle to redefine its digital strategy and redevelop its online presence.

"I went with Particle for their outstanding creative," said Lou DiBella, Founder and CEO of DiBella Entertainment and former head of HBO Sports. "Boxing is a tough sport in so many ways. I needed a firm that was in the ideas business, and Particle delivers."

“Everyone knows the legacy that Lou left behind at HBO, and everyone knows that boxing is in some way hanging on because of Lou’s integrity, his passion and his commitment to his athletes,” said Particle partner, John James. “The chance to work with Lou means the opportunity to do something different.”

08/11

Particle teams up to rebrand Marathon Energy

New York, NY, August 19, 2011 – Particle, a full-service branding and creative marketing firm and MirRam Group, a leading strategic consulting firm serving Fortune 500 companies, organized labor, not-for-profits and elected officials are pleased that Marathon Energy has hired the firms for Marathon’s first rebranding campaign. One of the fastest growing energy companies in the New York metropolitan area and a licensed ESCO (Energy Service Company), Marathon provides fuel oil, electricity, natural gas and energy efficiency consulting services throughout New York.

Particle and MirRam will be responsible for developing and executing a comprehensive brand and digital strategy for Marathon.

"We recognized the opportunities within the energy market and we wanted a company that could help us realize that potential on the brand side," said Marathon Energy President, Jerry Drenis. "Particle's creativity and integrated marketing approach combined with MirRam Group's insights, will help us get there."

02/11

AppNexus hires Particle to design new Chelsea office

New York, NY, February 10, 2011 – Particle, a full-service branding and creative marketing firm, was chosen to create the environmental graphics for AppNexus’ new headquarters in Chelsea. AppNexus, a pioneer in the real-time online advertising space, auctions more than four billion ads per day on a real-time basis and has raised more than $65 million in financing.

“I wanted to capture the energy of a company of young, talented, energetic geniuses,” said Particle chief creative director, Male Ibarra-James. “In the end we came up with something tasteful and playful: completely in the spirit of this pioneering company.”

“We wanted a design that was inspiring to people,” said AppNexus director of marketing, Lisa Kalscheur. “In a way we had a blank canvas to work with, and given our relationship with Particle, it was a no-brainer to ask them to apply their creative eye. We couldn’t be happier with the results.”