Client:
McDonald's
Project:
Summer Treats launch campaign
Description:
McDonald's introduced "Summer treats" to the Hispanic Market in the U.S. through a series of print ads, billboards, bus wraps and phone kiosks. Mále, Particle's Chief Creative Officer, developed this memorable and unique campaign while working at Vidal Partnership. Campaign was recognized by AdAge , FIAP and "Ojo de Iberoamerica."
